The Marketing Paradigm has shifted. Nearly all consumers (97%) now use online media when researching products or services. The misconception is that only young people use these technologies but in fact, nearly all of the buying public now use them.
Marketing has also shifted from a one-way broadcast to a multi-point conversation. In the past, communications were “broadcast” exclusively through mass marketing channels like radio, TV and newspapers.
With social media, however, much of the communication is controlled by the prospects through services like Facebook and Twitter, which have more than 700 million members combined—and YouTube, which gets 300 million visitors a month. We call them the Influence Engines.
You need a knowledgeable Influence Engines expert to help you plan and execute online and mobile marketing strategies with zero extra effort on your part. Review our pages and contact us for a no-obligation consultation. When you optin with your name, email and phone number we can send you an Influence Engine Marketing White Paper showing you how businesses are leveraging new internet marketing platforms to get new customers and build a supportive community.